AI and creativity don’t go together.
Or do they?
Gen Z is obsessed with creativity—4 out of 5 see themselves as “creative”. But when AI entered the conversation,
many weren’t convinced. It felt too easy. Just prompts. No real craft.
With Lenovo Yoga and AMD looking to connect with a young creative audience, the question was should we embrace AI
and creativity. Or stay away from it.
We decided to dive straight in.
Making the process the story
Experimenting and creating with AI is still messy, iterative, and utterly human. It’s not a magic button, but a creative wrestling match with an ‘alien species’. We also did not set out to make everything look pretty. The process became the story, and creative inspiration the starting point.
Briefings rooted in Gen Z culture
Every six weeks, we challenged AI artists with briefs rooted in research we did on Gen Z culture, like the Sunday Scaries, the Gen Z stare, anxiety about the future, even wonderful love stories. We also enabled them to explore hybrid creativity, collaborating with musicians, sketch comedians, and other creatives to find new ways of working with AI.
A powerful mix of Art and How I Made It
We didn’t hide the blood, sweat and tears. Every campaign was paired with “How-I-Made-It” breakdowns, documenting experimentation, failures, and breakthroughs. These films became so compelling, they often outperformed the work itself.
It didn’t stop there. With people asking for more, we launched a free-for-all AI Art School, offering tutorials and step-by-step guides. We also launched Creative Vibes, a podcast series where leading AI artists discuss creativity and what’s next.
Tutorial video by the AI artist @palpavisuals for AI Art School
Episode 2 from the “Creative Vibes” podcast, featuring AI artist Matt Zien as the guest.
Possibly the most successful creator program ever
Made with Lenovo Yoga has become living proof that showing is better than telling. Our honest embrace of AI and creativity won the hearts and minds of Gen Z, leading to unprecedented brand and sales success.
1+ billion
Organic Views
Millions of
Engagements
+12%
liftin
Brand Awareness
+32% growth
in
Global Sales
